If you're like most salon, spa or clinic owners, you've probably been told the answer to better social media is hiring an agency. So you pay thousands every month.
You send them photos.
You wait for content.
You hope for enquiries.
And then... nothing much changes. We know because we did exactly that.
We spent more than $7,000 every month on agencies that never really understood our business. We were just another account on their books. If we were lucky, they'd spend an hour each week thinking about our brand.
That's when we decided enough was enough, Simon brought everything back in-house.
Over the next year, Lisa and Simon developed a simple, salon-specific content system that consistently creates engaging social media using the people already inside the business.
Not marketers.
Not influencers.
Your team.
Here's the truth - people don't choose a salon because they saw one ad. They choose the salon they've watched for weeks. The one whose content they've binged. The one they already trust before they ever make contact.
That's exactly what you'll learn to create.
By the end of this workshop, you'll have a simple, repeatable social media system your team can run in-house to attract more clients without relying on expensive agencies or constantly buying ads.
We'll show you how to create content worth boosting, because great content always beats expensive advertising. And we'll introduce you to one of the simplest ideas you'll ever implement:
The Three Cs™ Every member of your team should always be doing one of three things: